Post by account_disabled on Mar 6, 2024 7:41:02 GMT
Don't forget, however, that the web is no longer the exclusive prerogative of those who own a computer: in 2017, 6 out of 10 users carried out at least one voice search and around 1 in 5 used a voice assistant at least once a day; it is estimated that in 2020 this modality will represent 50% of global searches. Data that shouldn't be surprising: over 80% of consumers say they use their phone to make purchasing decisions. Then highlight what you do : at least half of users appear more interested in a brand if its name appears more than once in the search results. Also pay attention to the format of your ads: a video preview can double traffic from search engines and video content is 50 times more effective in driving organic search than a written page. The numbers of mobile marketing The figures linked to the use of mobile devices increase exponentially from year to year, even if companies still have ample room for maneuver to develop this front of action: just think that now 69% of people access the use of contents from their smartphones and that the time each of us spends daily using phones or tablets is estimated at around 3 and a half hours. The investment of many brands in the sector is sustained.L
We are talking about over 140 billion dollars spent on Denmark Telegram Number Data mobile advertising on a global scale, equal to 51% of the expected budget; figures that could rise dramatically within 2 years, reaching almost 250 billion dollars (and approximately 75% of the budgeted expenses). So take the opportunity to have a large return on your investment: it is already clear that promotions and special offers presented on a mobile support arouse much more interest than the classic paper format; as many as 86% of consumers would appreciate receiving offers from a company on their smartphone even while making a purchase at a physical point of sale. As mentioned, however, there is still a long way to go: sites with little portability or slow in loading when accessed from a phone or tablet lose from the start. And in this particular area the competence of users' judgment is indisputable: 85% of those who advertise on mobile media believe they work effectively, but only half of the users are equally satisfied. Social Media Marketing: the most interesting statistics The thoughtful use of social media as a marketing tactic has now become essential for companies: 9 out of 10 in the B2C sector include it in their strategy, especially as a tool for sharing content. On the other hand, the possibilities of reaching a large audience that these platforms offer are clear.
Over 3 billion people in the world have at least one social profile, on average each of us spends one sixth of the total time spent online on Facebook, and 3 users out of 4 access it every day. If you want to promote your business, become aware of which platforms to use and what content to share on each of them: the data tells us, for example, that Facebook is the preferred channel for encouraging customers to register for our services, while Twitter is useful for 86 % of consumers to find information; Furthermore, among these, 3 out of 4 appreciate that the brand responds to their tweets . This does not mean that you can still support further efforts to improve your presence on social media : the virtual shops that receive incoming traffic from their profiles are less than half and the percentage of those who follow companies online is just 4% of the total outside the platforms. Data relating to content marketing The challenge that companies and marketers are faced with regarding the production of high quality content, capable of generating both involvement and leads , is undoubtedly one of the most complex on the web, but also one that can produce the most surprising results: just think that content marketing has significantly lower costs than a traditional campaign and that, if well structured, it can generate three times as many contacts; a blog that publishes valuable content can increase traffic by as much as 2000 times! Don't hold back from the prospect of investing in content:
We are talking about over 140 billion dollars spent on Denmark Telegram Number Data mobile advertising on a global scale, equal to 51% of the expected budget; figures that could rise dramatically within 2 years, reaching almost 250 billion dollars (and approximately 75% of the budgeted expenses). So take the opportunity to have a large return on your investment: it is already clear that promotions and special offers presented on a mobile support arouse much more interest than the classic paper format; as many as 86% of consumers would appreciate receiving offers from a company on their smartphone even while making a purchase at a physical point of sale. As mentioned, however, there is still a long way to go: sites with little portability or slow in loading when accessed from a phone or tablet lose from the start. And in this particular area the competence of users' judgment is indisputable: 85% of those who advertise on mobile media believe they work effectively, but only half of the users are equally satisfied. Social Media Marketing: the most interesting statistics The thoughtful use of social media as a marketing tactic has now become essential for companies: 9 out of 10 in the B2C sector include it in their strategy, especially as a tool for sharing content. On the other hand, the possibilities of reaching a large audience that these platforms offer are clear.
Over 3 billion people in the world have at least one social profile, on average each of us spends one sixth of the total time spent online on Facebook, and 3 users out of 4 access it every day. If you want to promote your business, become aware of which platforms to use and what content to share on each of them: the data tells us, for example, that Facebook is the preferred channel for encouraging customers to register for our services, while Twitter is useful for 86 % of consumers to find information; Furthermore, among these, 3 out of 4 appreciate that the brand responds to their tweets . This does not mean that you can still support further efforts to improve your presence on social media : the virtual shops that receive incoming traffic from their profiles are less than half and the percentage of those who follow companies online is just 4% of the total outside the platforms. Data relating to content marketing The challenge that companies and marketers are faced with regarding the production of high quality content, capable of generating both involvement and leads , is undoubtedly one of the most complex on the web, but also one that can produce the most surprising results: just think that content marketing has significantly lower costs than a traditional campaign and that, if well structured, it can generate three times as many contacts; a blog that publishes valuable content can increase traffic by as much as 2000 times! Don't hold back from the prospect of investing in content: