Post by account_disabled on Mar 10, 2024 4:26:31 GMT
With a difficult 2020 now behind us, the time has come to look to the future to better face this 2021. A year with great difficulties still open, but which also brings with it the first signs of new growth and restart that all of us we need. One of the most important challenges for those involved in marketing has always been everything that has to do with the customer experience (CX), the experience the customer has with a company, before, during and after the purchase . With Covid-19, the very concept of marketing has changed and the watchword for many companies has become "reinvention". The impossibility of physically welcoming customers into one's stores and the difficulties in guaranteeing certain services for logistical blocks are just some of the problems that have arisen and for which it was necessary to find a solution.
One of the few positive notes of this pandemic, however, was Germany Phone Number the drastic reduction in pollution during the first months of the socio-health emergency, due to the need to limit travel. But regardless of analyzing all the changes faced in the last year, how has Covid-19 presented a unique opportunity for marketing? The key points of the article: For a customer, purchasing a product is just the beginning. The real experience, for him, begins with after-sales and it is important to guarantee him a service that meets expectations. Preferring empathy to encourage a customer to interact with your company in the medium to long term is a successful strategy. As online transactions increase, it's critical to invest in adequate security to ensure your customers protect their sensitive data (for example, credit card numbers) and honor their right to privacy.
A way to improve the experience and contribute to creating a bond of trust. With the need to reinvent the very concept of doing business, during 2020 many began to shift the focus of their businesses online. A shift that in many cases has become permanent. For example, it is no longer necessary to physically go to the store to buy an appliance or to a supermarket to do the shopping. There are convenient apps for booking a home delivery. It is no longer necessary to go to Ikea in person to choose a new modular bookcase. On the company's website you can find interactive galleries to safely browse through the thousands of products in the catalogue.
One of the few positive notes of this pandemic, however, was Germany Phone Number the drastic reduction in pollution during the first months of the socio-health emergency, due to the need to limit travel. But regardless of analyzing all the changes faced in the last year, how has Covid-19 presented a unique opportunity for marketing? The key points of the article: For a customer, purchasing a product is just the beginning. The real experience, for him, begins with after-sales and it is important to guarantee him a service that meets expectations. Preferring empathy to encourage a customer to interact with your company in the medium to long term is a successful strategy. As online transactions increase, it's critical to invest in adequate security to ensure your customers protect their sensitive data (for example, credit card numbers) and honor their right to privacy.
A way to improve the experience and contribute to creating a bond of trust. With the need to reinvent the very concept of doing business, during 2020 many began to shift the focus of their businesses online. A shift that in many cases has become permanent. For example, it is no longer necessary to physically go to the store to buy an appliance or to a supermarket to do the shopping. There are convenient apps for booking a home delivery. It is no longer necessary to go to Ikea in person to choose a new modular bookcase. On the company's website you can find interactive galleries to safely browse through the thousands of products in the catalogue.