Post by hasina789956 on Oct 28, 2024 8:31:11 GMT
Digital marketing has completely changed the way we interact with our target audience. It is not enough to have a minimum of training in marketing, but we must also continually retrain ourselves due to the accelerated pace inherent to the sector. Keeping up with news, algorithms, updates, etc., is a truly complicated task and one that requires a lot of time. In this article we are going to point out some common mistakes when designing your business's digital strategy that you should avoid.
Avoid mistakes so your strategy has results
– Don’t forget to define your target audience. The first thing you need to be clear about is who is going to buy the product or service you are selling. You just need to know a few very obvious parameters: gender, age group, consumer habits, preferences of those users … With this data you will know what language to bulk email campaigns use, how to interact with them and what exactly they are looking for. You have to be close to your audience and take their tastes into account in order to provide them with the added value of informing them and creating content based on their preferences. We must be connected with our audience.
– You cannot forget SEO. Something fundamental nowadays that we cannot ignore. If your business does not appear in the first search positions, it does not exist. You must take care and analyze in detail the planning of everything that surrounds web positioning.
Google updates its algorithm continuously, so you should know which aspects it takes into account to reward or penalize positions.
Research the keywords that best represent your product and that you think your audience will search for. This aspect is essential to increase the visibility of your brand.
As with keywords, you will need to plan the long tail well to provide a concrete response to user queries. Nowadays, searches are increasingly semantic and this is where the long tail becomes more important.
– You must generate original and quality content. It is common to leave aside web content when there are so many tasks to carry out for our business to succeed. Generally due to lack of time, many people focus on SEO, on hiring paid advertising and on keeping their social networks updated. This is very good and is essential to achieve success, but it is of little use if we do not provide our website with content.
Frequent and attractive content will encourage interaction on social networks, generate links and make your brand a reference in its sector.
If you want to have a good digital strategy for your project, you must also take into account the mistakes that are usually made. If you want us to help you, contact us and we will advise you.